SegmentationTargetMarketpaper

Nordstrom core roof of shoppers, and those which the Nordstrom brand break strongly with is the high-end luxury shopper. Nordstrom offers a high- gauge board of clothes designer appargonl, shoes, accessories, and cosmetics for the discerning shopper (Explainer. 2013). The second concourse of shopper Nordstrom offers to is the Nordstrom Rack shopper or those with more grim budgets and spending habits (Explainer. 2013). Regardless of budget, both groups of shoppers want the high- fictitious character design of Nordstrom intersection point offers and the perception of that quality that the company creates in its brands Explainer. 013). The second-rate shopper compose is marital effeminate, age 25-55. Nordstrom product lines cater to various sub-sets of shoppers. Top Shop and impertinence Plum departments cost to the whizz female shopper aged between 16-35 while The running and Mens departments cater to both wholeness and married males in the age track down of 16- 70. No rdstrom Point of View/Narrative and studio apartment 121 department appeal to both married and single professional women aged 25-65 where as Savvy and TAB departments cater to the single or married females age 20- 40. Nordstrom designer departmentsIndividualist, Via C and Collectors, appeal to the high-end luxury shopper ranging in age of 25-65. Numerous other departments project up Nordstrom product offering and appeal to all shopper with its raiment of products including childrens, shoes, cosmetics and home offerings. cryptological The Cryptographic make-up of Nordstrom shoppers are as diverse as its products lines. One normal core true of all shopper is the want for quality products and responsive, personalized guest serve up. Nordstrom shoppers breaking wind active lifestyles engage in bodily and amicable activities.Nordstrom shoppers are often gnarly in various civic and social groups, have a wide array of personal and professional interests and family oriented. From t he pediatric node to the geriatric, Nordstrom shoppers have full schedules leaving runty time for wasted shop. A shopping trip to Nordstrom for many is as much(prenominal) a social event as a functional one. Nordstrom recognizes this and has thus say into place its Cafe, a full-service restaurant offering a fine dining follow out including alcoholic beverages.The design of the cafe allows shoppers to reconvene with family and friends while providing spite from the task of shopping. Nordstrom clients are fashion forward, discerning and demanding when it comes to quality products thus, the higher(prenominal) than average price point of Nordstrom product offerings is readily accepted. Geographic Nordstrom currently has 225 stores turn up in the IIS and recently, Canada. (Van Regimens. 2013). Nordstrom began its journey in Seattle, majuscule and cornered the market in the westward region.Nordstrom has since Opened locations in Minnesota middle of America, Chicago and most recen tly, Manhattan in current York, and Canada, gaining more prominence on the eastmost Coast. Strategic placement of Nordstrom stores capitalizes on cities with residents of greater spending power and affluence, maintaining continuity of the brands indistinguish cleverness of high-end luxury and service. Behavioral Characteristics Nordstrom shoppers desire a shopping experience that gives them a wiz of importance, status and luxury.Due to their hectic and active lifestyles, the average Nordstrom shopper desires a hassle free quality shopping experience. Quality driven and involuntary to pay the extra few dollars to palpate a whiz of esteem and gratification, Nordstrom capitalizes on these behavioral heartsickness by request raging salespeople to cultivate relationships with their clients thus providing shoppers a sense of trust and loyalty to the brand. with the provision of personal shoppers, personal stylists and the ability to make an appointment for shopping needs, these b ehavioral needs are satisfied.The Nordstrom approach is knavish as it also provides the ability to oversee and track the customers spending habits and trends allowing Nordstrom to base its products offerings and service with little margin of error or loss of profits. In addition to cosmos fashion forward, the average Nordstrom shopper is tech savvy. In doing so, Nordstrom has cultivated a strong sense of community among shoppers thus creating a interlock effect that drives repeat sales (Explainer. 2013). consort to Van Regimens (2013), Nordstrom objective is to create the finest customer engagement both online and in the traditionalistic store space.